The new heavy truck will be listed Iveco optimistic about China's commercial vehicle market


From November 6 to July 7, the 2008 China Automotive Industry Forum opened in Shanghai China Europe International Business School as scheduled. Many government officials, well-known scholars and industry elites gathered to discuss the sustainable development strategy of China's auto industry from different perspectives, and conducted an in-depth analysis of the future Chinese auto market. As an international commercial vehicle company, Iveco also actively participated in the forum. Lu Wei, Director of Corporate Development at the China Office, delivered a speech entitled “Focus on the Future of Commercial Vehicle Industry: Iveco at the Iveco China Office. The keynote address of China's Sustainable Development Strategy, expressed its own views on the future of the Chinese market, and revealed that its joint venture with SAIC will soon launch new PowerTech and T-Ba series heavy trucks.

"Although due to the impact of the international financial crisis, the current sales situation of China's commercial vehicle market is not very satisfactory, but we believe that this impact is only temporary, and Iveco is still very optimistic about the future development of China's commercial vehicle market." Lu Hao said. It quoted analysis data from well-known consulting companies and pointed out that the overall market for commercial vehicles in China will climb to more than 3.5 million units in 2012, with an annual growth rate of approximately 15.2%. From 2012 to 2015, it will maintain a steady growth trend, with an annual growth rate of approximately 7%, and will achieve a scale of more than 4.3 million units in 2012.

"In the face of such a potential commercial vehicle market, we will also actively promote China's priority strategy to achieve faster development in the Chinese market." It is learned that following the Iveco Nanjing base earlier this year, Iveco launched a series of high-end light passengers After jumping into the Oka product line, it will also launch a brand new PowerTech and T-Ba series heavy truck at the heavy truck base in Hongyan, thus realizing the overall development trend from the light car to the heavy-duty vehicle. The new PowerTech and T Pa series products are improved by Iveco using its advanced European heavy-duty truck technology from various perspectives such as cab and powertrain.

“For PowerTech, for example, this product is equipped with Iveco's advanced Cursor9 engine and Stralis cab body, combined with the existing domestic vehicle chassis platform, according to the special needs of the Chinese market, tailored to carry out a number of transformations, can achieve the three national standards Emissions have strong performance in many aspects such as power, operability, safety, comfort and cost, and we believe this product will be welcomed by Chinese consumers,” said Lu Wei.

In the speech, Director Lu Yong also specifically emphasized the importance of “sustainable development” and stated that Iveco will realize its strategy of sustainable development in China in terms of personnel and products. In terms of personnel, in order to cultivate more outstanding localization leaders, Iveco launched a project named “Common Future Road (CFW)”. Since the start of the project in September 2006, it has trained several senior managers and leaders. The engineers and technicians will promote the smooth development of their joint venture business. In terms of products, Iveco will actively introduce advanced energy-saving and emission-reduction technologies in Europe. According to reports, the products of its joint venture companies have all successfully reached the national level. Standards have become the vanguard of energy saving and emission reduction in their respective market segments.

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