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In the traditional packaging and printing field, the emergence of many new media has led to a sharp reduction in market demand, which undoubtedly worsens the packaging and printing companies. Compared to those particularly pessimistic views, there is currently a perception that allows printing companies to get some comfort. Cardboard packaging materials undoubtedly bring some hope.
Unlike other packaging printing areas where demand has been drastically reduced due to overcapacity, the cardboard sector has experienced growth and is expected to maintain even greater growth in 2011. The secret of this trend is the diversification of products and the protection of the environment. Firms under price pressure are looking for cheaper products or solutions that can provide sustainability. Now they have begun to flock to the cardboard sector.
A British sales manager named PlyVeneer believes that the rapid growth in the cardboard sector is not surprising. "The price of this product is competitive," she explained. “It can be printed well on it. Current cutting equipment has evolved to be highly efficient. Customers like it very much.â€
This paper-based material will target metal, wood, plastic, and medium-density fiberboard, and it has entered the image processing, store advertising, and store decoration industries. This material also made a brilliant appearance at the 2010 British International Printing Exhibition.
Market and sales executives at UK-based DesignForce have stated that there has been a significant increase in the demand for cardboard, and many companies have enjoyed the benefits. The current market demand has exceeded the existing production capacity, so the company plans to open new factories in Asia, the United States and Central Europe next year to promote production capacity.
"DesignForce has experienced 100% growth over last year," he explained. “One of the main reasons for the increase in demand is that many companies are looking for alternative products while deviating from traditional materials. The market demand for this product is certainly there. For example, we have always maintained close cooperation with Wal-Mart. We are now It is their "first-rate" supplier of this material."
“Many customers initially ignored the potential of this material and now we are delighted that this kind of renewable cardboard is accepted by the UK market,†he said. “It has caused a sensation. Agfa, Canon and Hewlett-Packard have used recycled cardboard to demonstrate print quality at the 2010 International Print Exhibition in the United Kingdom. Brands such as Philips have also chosen this material. These companies fully understand the use of renewable materials. The benefits of cardboard in the sustainability of store advertising applications and brand display."
A printable cardboard is 100% recyclable after use. Usually the board has a white, gray printable coating. This material provides alternative materials for foamed panels such as polyethylene, polystyrene, or polyvinyl chloride.
He believes that this product has already entered the market built by exhibition booths. This product is very light, which means that it can be printed directly on digital printing equipment. This also greatly reduces the manufacturing process. Not only is the diversity of this material, but its performance in environmental protection has also prompted buyers to choose more of this material.
Renewable cardboard has been effective in reducing waste and carbon management, and this has become the key for customers such as retail giants and hotels to choose this product. Recently, DesignForces was considered to be the first hard-pack manufacturer to obtain FSC and PEFC certification. . The company stated that this achievement is driven by customers.
Many companies now pay attention to their carbon emissions, or the carbon footprint of the products they provide, such as food packaging cans.
Because of these situations, the field of recyclable cardboard with flexible, competitive prices and environmental performance has attracted more and more attention.
New Development Opportunities for Packaging Printing Market in 2011
The current packaging and printing industry is facing two pressures, on the one hand, increasingly stringent environmental protection requirements, and on the other, the high prices of raw materials and the future trends. In this case, it seems that the cardboard package transfer material has brought a big flag to bring new competitive pressure to the traditional packaging material field. This is because products like multi-layer cardboard have enviable green certification and low price. Competitive price advantage.